Hi, I'm Alice!
Hi, I'm Alice!
Hi, I'm Alice!
I collect small frustrations people have with digital products, then turn them into experiences that actually make sense.
I collect small frustrations people have with digital products, then turn them into experiences that actually make sense.
MY DESIGN PROCESS
MY DESIGN PROCESS
Explore
Explore
I start with the problem and sit with it for a while. Research, observation, a lot of asking "but why though?" until the real need shows up, not just the one people say out loud.
I start with the problem and sit with it for a while. Research, observation, a lot of asking "but why though?" until the real need shows up, not just the one people say out loud.
Create
Create
Insights become ideas, ideas become wireframes, wireframes become something you can actually click. I work through the mess until the logic feels obvious and the experience feels effortless.
Insights become ideas, ideas become wireframes, wireframes become something you can actually click. I work through the mess until the logic feels obvious and the experience feels effortless.
Evolve
Evolve
Nothing ships perfect and that's fine. I test, listen, look at what's actually happening and keep refining until it works the way it should.
Nothing ships perfect and that's fine. I test, listen, look at what's actually happening and keep refining until it works the way it should.
BEHIND THE WORK
BEHIND THE WORK
The tools and foundations I use to go from "I have an idea" to "here's the thing".
The tools and foundations I use to go from "I have an idea" to "here's the thing".
From Insight to Interface
From Insight to Interface
From early mess to final interface, these projects show how I approach a problem, what decisions I make and why I made them.
